《中国电影研究》第二期｜任貝爾：人文推展：影片與軟實力

To Cite This Article

《中国电影研究》第二卷第二期

Abstract: This paper introduces soft power as a political construct and thus questions its relevance to the cinema. Rather than seeing movies as representatives of soft power in and of themselves, cinema is an instrument whereby soft power is projected – a tool rather than a resource. The paper argues that cinema is an example of “soft power by accident”, meaning that it is best understood as a natural by-product of a cultural creative process for non-political purposes. However, when we analyze Chinese cinema, the boundaries between political and non-political breakdown, revealing some of the problems and limitations in both Chinese soft power and cultural outreach.

At the heart of all discussions about soft power is recognition that how a country or government is perceived – the legitimacy and credibility of its behavior and political institutions, as well perhaps as its cultural attraction – adds or subtracts power. So the core of the author’s argument is that soft power is generated by how states behave at home and abroad and that we judge states by the company they keep. It is most visible when governments, states, and other political actors do the right thing for the sake of doing the right thing, and accepts that actions speak louder than words.

2. A Glimpse of the Article

Soft Power

1. Abstract and Keywords

關鍵詞：軟實力；人文；影片；中國

Keywords: soft power; culture; cinema; China

Rawnsley, Gary D. "Cultural Outreach: Cinema and Soft Power" Journal of Chinese Film Studies, vol. 1, no. 1, 2021, pp. 187-203. https://doi.org/10.1515/jcfs-2021-0012

Gary D. Rawnsley: Cultural Outreach: Cinema and Soft Power

任貝爾：人文推展：影片與軟實力

Journal of Chinese Film Studies Volume 1, Issue 1

摘要：本文把軟實力看做是政治工程建設的一部分，並自此角度來重思軟實力與影片的關聯性。本文指出影片絕非軟實力的來源，而是一種投射軟實力的工具——是工具而並非來源，影片是偶然發生的軟實力，能將其理解為是一種在人文締造過程中造成的自然副產物，而這一副產物的政治目地尚待研討。隨即，作者分析了中國影片中的政治界線，闡釋了中國軟實力和人文推展中存有的問題和侷限性。